Google Ads is an online advertising platform developed by Google, allowing businesses to display ads on Google’s search engine results pages (SERPs), websites, YouTube, and other platforms. Advertisers bid on keywords relevant to their target audience and pay for clicks or impressions. Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. It offers various ad formats, targeting options, and optimization tools to help businesses reach their marketing goals, such as increasing website traffic, generating leads, or driving sales.